Saturday, December 12, 2009

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Interesting




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El padre de la Anatomía moderna


Andrés Vesalius Andreas Vesalius or is the Latin form of the name Andries van Wesel (1514-1564), Flemish anatomist, author of one of the most influential books on human anatomy, De humani corporis fabrica (On the structure of the human body). His anatomical studies based on direct observation, rejecting some anatomical errors present in the work of Galen, for what is considered the founder of modern anatomy.

Extracted from the documentary series History of Medicine ", Chapter " Heart ", recorded
History Channel


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El cuerpo humano al límite







Thursday, October 15, 2009

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Objective:
-Using advertising tools
-Application of Photoshop and Flash 2.0

content Application:
Semiology

-Language-Audiovisual
-Creating web banners for

Activities:

"It's individual-The student must create 2 banners and flash ads using software. Each one is independent of one another, the student chooses the trademark or service or product with which they work
"Both have to be iconic images, logos, colors, fonts, company's corporate
Prime banner = 200x200 pixels with a minimum of 60 frames-Second
= 700x150 frame-work will be evaluated
by cumulative averaged notes with Note 2
coef-Day October 15, publishes the work objectives
-Day October 22, cumulative first note (forward timeline and objectives)
-November 5, advance work
-Day November 12, publication and presentation of work. Postscript

= fit the 2 banners to be posted on the blog for each student, both should be involved with the web site in which they worked.

Development:
banner 1: The objective is to present a racket prestige, quality, efficiency and durability for better quality and better feeling when playing tennis, as the racket WILSON. Fans For tennis players, or professionals. "Class Play, Play with Wilson"

banner 2: This banner will demonstrate the quality and beauty of the Gibson guitars, this product is aimed at all lovers of good music. "Feel the Music in your veins, your new condemns Gibson"

Thursday, September 24, 2009

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My First Animation Fundamentals of Advertising

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Wednesday, August 19, 2009

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Advertising

Definition: This is a scientific discipline whose goal is to persuade the public with a commercial message, to take the decision to purchase a product or service an organization offers.

- The LGP . (General Law on Advertising), said that any form of communication is done by a person or public or private law (in the exercise of a trade, business, craft, or professional) in order to promote directly or indirectly involved in contracting services, movable or immovable property, rights and obligations.



- American Marketing Association : Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services on behalf of someone identified. Advertising is a communicative activity mediating between the material world of production and consumption symbolized the universe, which allows advertisers to use a specific language development generate a demand for their products.




Difference Between Advertising and Publicity


The Advertising tends to commercial gain, while the Propaganda tends to the preparation of political ideas, philosophical, social or religious, that is, ideological communication.




- ISSUER: This is who issues the message (advertising agency)
- RECEIVER: This is who receives the message (the target audience that is given by Age, Sex, Etc.)
- MESSAGE: It's the advertising piece.
- CHANNEL : It's where the message is transmitted (newspapers, TV, Radio, etc.).
- CODE : An advertising specific language that is structured and disseminated in the advertising media.
- FEEDBACK: It is the response

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Semiology / Semiotics

Semiology or semiotics is the science of signs, and laws that govern it, this comes from the Greek word
Semeieon = sign, and
Logos = study
To understand the semiology, ie the study of signs is necessary to know the elements that constitute it. Based on the definition of Umberto Eco says that "semiotics studies all cultural processes as processes of communication", considering the cultural phenomena as phenomena communicative, structural linguistics provides the main elements of semiology:

* Language & Speech
* Significant Meaning &
* System & Syntagma
* Denotation & Connotation


Language and Speech

Language is an organized system Signs established for communication within a company, also known as a code of communication. Speech is the individual to express his tongue. Ferdinand Saussure




Significant Meaning &

It comprises two planes of meaning or content of the sign, ie, expressing the concept, and is associated with the signifier. In semiology the meaning can be replaced by a certain field, in this case the words. The form is the mental representation of meaning, and the substances may be emotional, ideological, or simply conceptual, in the signifier is the material form and substance as well, ie, sounds, images, or objects.
The sign is a binary component in establishing a relationship between the signified and the signifier, called significance.

Syntagma
System &
system is the set of signs that has a relationship with each other, so that changes in any of them, affects others. The Syntagma is rendered in chains, is a consistent position yupta different sign meaningful unit.

Denotation & Connotation

The denotation is the act of indicating or mean something by a sign. The connotation as opposed to denotative meaning, basic, liberal or associations.

Thursday, July 30, 2009

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Audiovisual Narrative Language and Computation 1

audiovisual introduction to technique

When we speak of language we refer to a series of cycles that can address properly coded with a specific field communication.
therefore the media are mechanical, electronic record, reproduce or broadcast audio or visual messages that are used separately or together to present knowledge, to facilitate their acquisition and eventually reproduce, modify certain behaviors.
The image caption is a model of reality by iconic elements (line., color texture)
also presents a high degree of expressiveness and low astriction.
The image is not an objective copy of real life and therefore required to interpret the convention. Thus
foreground is interpreted as the point of view of an observer who accesses the expressiveness and emotion of the character. darkening of the screen represents the passage of time the possibility of observing two parallel actions taking place in different scenarios.


-Units of Measurement

audiovisual language have been established as 3 units of audiovisual speech:

1 .- Sequence: The unit of audiovisual narrative in which it arises, develops and completes a dramatic situation. Can develop in a single stage, including one or more scenes or can consist of various scenarios. It can also develop from beginning to end, or mixed with another sequence

2.-Scene: We develop a fraud scenario and by itself does not full dramatic sense

3.-The Plane: It is the smallest unit of meaning of visual story from which we conclude the scenes and the sequence. It is obtained by taking the term used to describe image capture by the camera. The shots are selected and combined using the editing

Thursday, April 9, 2009

Facebook Nadine Jansen 2010



Objective: Using Adobe Premier CS3
Skills:
1) creation of video sequence and timeline AUDiiO using Adobe Premier CS3 software.
2) Incorporation of files from other software.
3) Creating transition effects audio and video, credits (character generator).
4) Generation of compressed files (Mpg.Muv, avi) in a final DVD.
5) scanning files using devices (video cameras, cameras). Activity



Search and post on its blog.

1) A tutorial of Adobe Premier CS3 (pdf, ppt)
2) A video tutorial
3) Group work max. 4. Create a video file that has a min.de 40 seconds and a max. 3 minutes.
The video must have: - Titles of entry and exit titles
- Effects of video and audio TRANSITION FROM
- must take a music file
- The configuration of the video is subject
The working group delivered the final draft to a dvd.


development
1 - adobe premiere pro cs3 tutorial adobe premiere pro cs3 tutorial alfredo lorca

2 -