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Advertising

Definition: This is a scientific discipline whose goal is to persuade the public with a commercial message, to take the decision to purchase a product or service an organization offers.

- The LGP . (General Law on Advertising), said that any form of communication is done by a person or public or private law (in the exercise of a trade, business, craft, or professional) in order to promote directly or indirectly involved in contracting services, movable or immovable property, rights and obligations.



- American Marketing Association : Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services on behalf of someone identified. Advertising is a communicative activity mediating between the material world of production and consumption symbolized the universe, which allows advertisers to use a specific language development generate a demand for their products.

Difference Between Advertising and Publicity

The Advertising tends to commercial gain, while the Propaganda tends to the preparation of political ideas, philosophical, social or religious, that is, ideological communication.

- ISSUER: This is who issues the message (advertising agency)
- RECEIVER: This is who receives the message (the target audience that is given by Age, Sex, Etc.)
- MESSAGE: It's the advertising piece.
- CHANNEL : It's where the message is transmitted (newspapers, TV, Radio, etc.).
- CODE : An advertising specific language that is structured and disseminated in the advertising media.
- FEEDBACK: It is the response

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Semiology / Semiotics

Semiology or semiotics is the science of signs, and laws that govern it, this comes from the Greek word
Semeieon = sign, and
Logos = study
To understand the semiology, ie the study of signs is necessary to know the elements that constitute it. Based on the definition of Umberto Eco says that "semiotics studies all cultural processes as processes of communication", considering the cultural phenomena as phenomena communicative, structural linguistics provides the main elements of semiology:

* Language & Speech
* Significant Meaning &
* System & Syntagma
* Denotation & Connotation


Language and Speech

Language is an organized system Signs established for communication within a company, also known as a code of communication. Speech is the individual to express his tongue. Ferdinand Saussure




Significant Meaning &

It comprises two planes of meaning or content of the sign, ie, expressing the concept, and is associated with the signifier. In semiology the meaning can be replaced by a certain field, in this case the words. The form is the mental representation of meaning, and the substances may be emotional, ideological, or simply conceptual, in the signifier is the material form and substance as well, ie, sounds, images, or objects.
The sign is a binary component in establishing a relationship between the signified and the signifier, called significance.

Syntagma
System &
system is the set of signs that has a relationship with each other, so that changes in any of them, affects others. The Syntagma is rendered in chains, is a consistent position yupta different sign meaningful unit.

Denotation & Connotation

The denotation is the act of indicating or mean something by a sign. The connotation as opposed to denotative meaning, basic, liberal or associations.