Semiology or semiotics is the science of signs, and laws that govern it, this comes from the Greek word
Semeieon = sign, and
Logos = study
To understand the semiology, ie the study of signs is necessary to know the elements that constitute it. Based on the definition of Umberto Eco says that "semiotics studies all cultural processes as processes of communication", considering the cultural phenomena as phenomena communicative, structural linguistics provides the main elements of semiology:
* Language & Speech
* Significant Meaning &
* System & Syntagma
* Denotation & Connotation
Language and Speech
Language is an organized system Signs established for communication within a company, also known as a code of communication. Speech is the individual to express his tongue. Ferdinand Saussure
Significant Meaning &
It comprises two planes of meaning or content of the sign, ie, expressing the concept, and is associated with the signifier. In semiology the meaning can be replaced by a certain field, in this case the words. The form is the mental representation of meaning, and the substances may be emotional, ideological, or simply conceptual, in the signifier is the material form and substance as well, ie, sounds, images, or objects.
The sign is a binary component in establishing a relationship between the signified and the signifier, called significance.
Syntagma
System &
system is the set of signs that has a relationship with each other, so that changes in any of them, affects others. The Syntagma is rendered in chains, is a consistent position yupta different sign meaningful unit.
Denotation & Connotation
The denotation is the act of indicating or mean something by a sign. The connotation as opposed to denotative meaning, basic, liberal or associations.
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